Victor Chandler Online Casino Does Sportsbetting Makeover
3rd December, 2007
Victor Chandler online casino and the leading digital communications firm, called the Reading Room, are aiming to refurbish Victor Chandler’s flagship site to finish in time for the Euro 2008 soccer competitions, which start in June.
Victor Chandler online casino has reviewed several agencies and feel that the Reading Room was an obvious choice, due to the combination of needed skills and favourable attitude of the team.
“Reading Room’s creative approach to their pitch combined with an obvious enthusiasm for usable transactional design put them head and shoulders above the competition,” said Victor Chandler’s chairman.
The objective and the new approach is aimed to attract new audiences whilst keeping the loyal and regular customers satisfied. According to Victor Chandler’s manager, the look of the new site is going to be much more creative and neat in order to help the online casino to reposition themselves towards more sophisticated market.
This is what Chief Executive Officer for Reading Room, Margaret Manning had to say about the news: “The highly transactional processes and information rich content of betting sites tend to lead to saturated and intimidating interfaces that do little to educate or inspire new users. Reading Room’s combined strengths in creative and usable design make us ideally suited to the challenge.Once the site is launched we hope to work with VCBet to build awareness about what will be the industry’s leading betting experience.”
