PartyCasino's New Casino Games
8th March, 2010
An article found on eGaming Review has revealed that PartyGaming’s CEO Jim Ryan has a new marketing strategy for the brand’s casino offering after a shift in fortunes away from poker and more towards casino.
The first part of the three part strategy for PartyCasino is targeting ‘pure play’ casino players directly, rather than seeking to cross market from poker and tempt poker fans to play casino games. According to Ryan, pure players have twice the lifetime of casino players that also engage in other forms of online gaming.
Ryan said: “Here is why this is important. Historically, we have acquired all of our casino players from our poker database. That's been great, because our cost of acquisitions hasn't been particularly high, but it hasn't been particularly good for our poker liquidity in a challenged competitive environment where we need to grow that liquidity.
“What we have now started to do is go and acquire pure-play casino players. The magic of a pure-play casino player? Their lifetime value is twice that of a poker consumer who moves over to casino. So our casino offering will grow in 2010 and beyond.”
Additionally, the online casino site will offer branded games and casino jackpots which are intended to be life changing events which rivals will find very hard to match. Ryan said: "We will have 50 new games this year. The content will be exciting… branded content.
“The second aspect of the strategy is focused on having life-changing events. It's a jackpot-based strategy. Today we have the largest reset value in our Melon Madness Jackpot [which] starts at US$1.5m. Nobody else can match that in the sector. So we will continue to bring those life-changing events to the consumer.”
By Faye
