Partnership Between Blue Square and 888.com announced.
8th November, 2007
Rank, who own Blue Square said in a statement yesterday that Blue Square sports betting site will be providing 888.com with sports betting services as well as managins its content and fixed-odds.
In return, 888.com will provide Blue Square with its payment processing platform. "We will benefit from 888's international experience and liquidity as we extend our reach beyond the UK." said a spokesman for Rank.
Since 888.com had to withdraw from the USA, they have been expanding into previously untapped markets and since they have researched the area, they have discovered that many of their customers are interested/or curently bet on sports and so they are taking the bull by the horns and giving them what they want.
