Online Casino sites and brand loyalty
13th January, 2010
Theme branding online casino sites all over the world is a massive industry with online casino giants offering players some fantastic theme branded online slots games such as those inspired by the Marvel comic book series, players love the film and TV branded slot games.
There is also a different type of brand loyalty which is evident in the online gambling industry; this is the loyalty players have towards their chosen online casino itself. A study carried out by Apiafi Associates announced the ten most popular gambling groups in the industry as a way to measure which companies inspire the most brand loyalty.
This study is an insightful look into the current online gambling industry and the way in which the players interact with their chosen operator. Some of the top operators included within this study include PokerStars, Bodog, Bwin, Betfair, William Hill, Paddy Power, and Ladbrokes – each of these names having a loyal base of players who regularly come back to play at the site.
One of the key ways in which the report monitored the brands sentiment within the community was to study Google Alerts, which showed that Bodog was very active within social media and the community.
By Tom
