Online Casino Raising Above the Ground
14th November, 2007
Online Casino Provider, 888.com has decided to get involved in the above the ground action and offer British Airways, Singapore Airlines and Cathay Pacific Airlines’ customers casino gambling while on the plane. This new generation gaming should take off at the beginning of next year.
This is how 888.com is planning to restore their slumping revenue numbers that occurred due to the Unlawful Internet Gambling Enforcement Act taking place last year.
Now the 888.com found their niche that could save their revenue figures from slumping further and in prospect raise them even higher than what they used to be even before the law took place.
If 888.com has exclusive deals with these high-end of market airlines, they are on the track of creating a very serious competitive advantage. This will open new markets, as a lot of airline passengers, who have never tried to play online casinos before, are expected to do so on the plane due to the waiting attribute of flying. They are also going to be able to play on their TV screens right in front of their seats, which is also very convenient.
The other advantage that would potentially attract customers, who would not consider gambling online at home, is security. If the airline is in deal with the casino, the customers have that extra security and guarantee that their details are private and they8 will get their payout when promised.
The charity organization, GamCare’s representatives supported the fact that this new concept will indeed open up new markets and introduce more people to online gaming, those who never considered trying it before.
Chief Executive Officer at 888.com, Gigi Levy, had this to say: "At 888 we're all about customer service and satisfaction. We believe that people respond positively when treated fairly and respectfully, especially when you offer them the very finest and most entertainment gaming products available online".
