Ladbrokes Casino launches new ad campaign
16th April, 2008
Leading online gaming operator Ladbrokes Casino has launched a comical new television advertising campaign in the UK.
The three adverts are themed around Ladbroke's new Quench Your Thrill Buds slogan and were conceived of by the M&C Saatchi advertising agency and created by production company Knucklehead.
They emphasise the incomparable thrill that online casino enthusiasts enjoy, depicting exaggerated characters who pursue other, less-placid means of reaching the ultimate high.
In the first ad of the series, shot in mock-documentary style, a man recounts the story of his thrill-seeking friend, Pedro, who doused himself in petrol before tying his hands behind his back and attempting to scale a mountain.
The hapless Pedro did not live to tell the tale, with the moral of the story being that he should have 'quenched his thrill buds' at Ladbrokes Casino instead.
"We are delighted with our three new television advertisements and aim to show that LadbrokesCasino.com caters for our customers by providing them with plenty of thrill-seeking opportunities," commented Natalie Coles, head of marketing at the internet-based casino.
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