Ladbroke’s Grand Slam of Slots €1m Prize
15th July, 2009
Ladbrokes Casino is proud to announce that they will be hosting the mammoth Grand Slam of Slots tournament, with a whopping €1,000,000 first place prize.
The tournament will be taking place between October 23rd to November 2nd, and following the announcement of a tournament last week, Ladbrokes has launched an additional, dedicated micro site, presenting the tournament in all its glory.
Stephen Jury, the Marketing Retention Manager for Ladbrokes tasked Vegas Kings to design the micro site, with an open creative brief; Vegas Kings were able to design what Ashley Adir, the Managing Director of Vegas Kings, described as a design which is cutting edge, and unique, utilizing Flash technology to provide the user with an immersive and interactive experience.
Vegas Kings decided to brand the tournament using Tomb Raider and Lara Croft, in an attempt to differentiate the micro site from other slot tournaments, and increase accessibility.
The Grand Slam of Slots has a total prize pool of around €1.2m, with over 400 people expected to walk away with winnings.
The micro site can be found Here
By Tom
