French casino bags 770.com
15th April, 2008
Online French casino gambling operator Casino770.com has confirmed that it has paid $344,000 (£175,000) for three-digit domain name, 770.com.
Short and catchy domain names are regarded as being one of the most valuable assets an internet-based company can have, and every single three-digit name has now been reserved.
A private investor is believed to have previously owned 770.com and the deal was reportedly struck via internet domain marketplace Sedo.com, the world's leading auction house for domain names.
"In such a competitive online gaming market, it's crucial we secure the right names to grow and develop the company's online brand," commented a representative for Casino770.
He added: "Using Sedo's trusted marketplace and brokerage service, the business has secured an unforgettable name. It's short and sweet and fits the brand like a glove."
The online casino had recently made public its intention to expand its online presence with a view to reaching out to a more global audience.
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