Casino.com Creates Their Own Casino
2nd October, 2007
Casino.com announced today that from now on it teamed up with Playtech to be able to provide players with free as well as real money casino games.
Casino.com is a Gibraltar-based online gaming company which is completely independent despite being licensed through Mansion Online Casino ltd. It has its own individual concept, vision and of course portfolio of different online gaming services, which developed incredibly throughout its business activity. Otherwise it wouldn’t be called the world’s largest casino information portal.
The site has undergone a huge rebranding creating the new slogan “fun gaming”, which according to the site managers is supposed to reflect the organisation’s attitude towards their users and their business in general.
Managing Director of the company, Lars Dam-Johnsen had this to say: “The launch of our casino enables us to utilise our domain and use our industry experience to directly respond to current market needs. Trust and brand are huge issues in the online gaming industry and the Casino.com name has already proven its worth in terms of player conversion. We look forward to establishing ourselves in the market and presenting an expanded portfolio of gaming related services.”
The idea seems very profitable, but at the same time, the interests of two ideas (casino portal and casino operator) might conflict in the eyes of users. Casino comparison sites are designed to give their users fair opinion and compare the sites with no personal interest involved. When the portal becomes an operator it will be much more interested in promoting their own service over the rest...
