Anne Summers launches Sexy Casino
4th February, 2008
High street lingerie and adult products chain Anne Summers has confirmed it is expanding its gaming offering by launching a brand new online casino, AnneSummersCasino.com.
The firm, owned by the millionaire Gold brothers, has been making strides in the online bingo market since the launch of its Anne Summer Bingo website in July of last year and is now looking to penetrate further into casino gambling market.
With 134 stories nationwide and a website that notches up over one million unique visitors per month, the popular high street retailer believes it is ideally suited to market casino games to its minority male clientele.
Leigh Nissim, managing director of St Minver in the UK, told Gaming Intelligence Group that while three quarters of bingo customers are female, a similar proportion of casino customers tend to be male.
"Ann Summers' aim is to extend their relationship with customers, both from a communications and revenue perspective," he explained. "Gaming provides an ideal vehicle through which this can be achieved … Ann Summers sells more products whilst making money from gaming."
Ann Summers is a company of Gold Group International, which also owns Birmingham City Football Club.
