888 gives online casino personal touch
27th March, 2008
Leading online gambling operator 888.com Casino has revamped it website in a bid to give gamers a more personal experience.
From now on, whenever gamers log-in to the online casino they will be welcomed by virtual hostess Elizabeth, who offers personal guidance throughout the casino gambling website.
By giving the website a more identifiable personality, 888.com says it hopes to add a new, more personable dimension to its facilities.
The operator further noted that Elizabeth will play a crucial role in familiarising novice and experienced players alike with the full functionality of the site by providing a guided tour.
Matt Robinson, marketing director for 888.com, said the revamp was prompted by an understanding that 'feeling at home' is of crucial importance to casino players when they use online casinos.
"Personal care for our players has always been a top priority for 888 and we decided to take it one step further with 888 Casino," he added. "I believe they will be pleasantly surprised."
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By Chris M
