'Adaptive gaming' to revolutionise casinos
17th January, 2008
WMS Gaming is touting a new concept dubbed 'adaptive gaming', which personalises the experience of online casino games.
The main way WMS achieves this is by focusing on brands and franchises that are likely to garner support among gamers, especially fans of television and movie-based popular culture.
But according to vice president Rob Bone, the concept of adaptive gaming is about much more than just clever marketing - it also entails rewarding the loyalty and dedication of regular users.
Citing the example of WMS' hugely popular Star Trek title, Mr Bone noted that the casino game is loaded with three full-length TV episodes that add depth to the story line and are only unlocked as you build up points over time on the virtual slot machine.
"Adaptive Gaming is the next step towards what we're calling personalised and intimate gaming," he told Casino City Press. "When a player finishes a session of Star Trek, he or she simply enters a PIN number. A ticket is printed with a code, which the player can insert in the bill validator for the next playing session, allowing them to pick up where they left off."
